Another cultivar named by the public
It looks like another breeding program has left the naming of a cultivar up to the public: The Canadian pear breeding program put the name of a new release up for a vote, and the people have spoken. The former HW614 is now Harvin Sundown.
New Pear Christened Sundown (The Toronto Star)
Where I work, we'll frequently have a "contest" internally to solicit potential names from employees, but ulimately, it's the breeder's call.