North Carolina State University has released a new plasticulture strawberry, 'Galletta'. I swear this thing was released months ago, but I just stumbled across this thing, and since I haven't been posting I might as well go along with the idea that it's new. For those of you keeping close track of such things, I apologize if I'm horribly behind the times.
NCSU has a fairly long history of strawberry breeding, but I haven't heard too much about the varieties in recent years. Their releases have been a mix of varieties for plasticulture and those for the older matted row system. I remember when the earlier plasticulture variety, 'Bish', was released, but I haven't seen too much of it since.
North Carolina has a decent-sized strawberry industry, but most of it is for local consumption. Despite a number of local varieties, the bulk of the industry seems to focus on California and Florida varieties.
'Galletta', as the story explains, is named for Gene Galletta, who worked as a small fruit breeder at both NC State and the USDA. He died in 2002.
Anyhow, without further ado:
North Carolina Releases New Strawberry Variety (Southeast Farm Press)