What this strawberry needs is a name that says "dry and sandy"...
The University of California strawberry breeding program (the southern branch, based in Irvine) has released two new strawberry varieties, Benicia (formerly C225) and Mojave (formerly C227).
The southern California strawberry industry is kind of hurting these days, with increasing yields and increasing acreages (as well as competition from Mexico and elsewhere) pushing down prices and cutting into profit, so I'm sure these will be welcomed, though the last release from this program, 'Palomar', has not really caught on.
I've tried these varieties, when they were in limited trials, and I have to say I don't see any of them really setting the world on fire, though. The flavor was definitely better than 'Ventana', which is the current standard, but didn't exactly knock my socks off, and the fact that they're actually talking about how soft 'Mojave' is seems like a bad, bad sign. I'll take anything that pushes the quality standards above 'Ventana', which is an insult to strawberries, but since yields appear to be no higher they're not likely to be much of a fix for what ails the industry.
(And yeah, I've got a certain bias here, but I call 'em like I see 'em)
There's much more info on these in this presentation, but they're not named yet, so just look for the testing numbers (poor C226, so close to a shot at the big time).