Now maybe we know why they were keeping the name a secret...
Maybe it's because it's kind of stupid: The new University of Minnesota apple release is named 'SweeTango'.
An Apple Is Born (Epicurious)
Plus: We've entered a new age! YouTube trailers for fruit cultivars!
SweeTango - A Sneak Preview (YouTube)
(Much thanks to the anonymous commenter who noted this on the post below...I thought it deserved more exposure).
All I can say is I hope the apple is better than the name. It's got an encouraging pedigree at least—Honeycrisp x Zestar.