Dora the Fruit Explorer
Looks like Dora, Spongebob, and a number of the other characters I hear my 4-year old chatting about incessantly will now be selling fruit:
Nickolodeon Beefs Up Fruit Partnership (via USAToday)
Spongebob and Dora will appear on packages of apples, pears, cherries, and edamame. Edamame? Which of these things is not like the others?
Anyway, critics say they're doing it to blunt criticisms of the fact the same characters are also hocking junkfood. Which is probably the case, but if it's selling fruit, it's a good thing in my book (I know, it's a simplistic way to look at it, but I'm a simplistic kind of guy, okay?)
Labels: marketing
posted by Evil Fruit Lord @ 11:32 PM
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3 Comments:
i hate to admit it, but i was thoroughly charmed by the curious george stickers i found on branded bananas earlier this year. if i wasn't awash with bananas from my backyard, i would have bought them.
Awash with bananas? Cool. Mine will grow, but I can't get them to fruit. (Some people here can, but I can't, it seems.)
What brand had Curious George?
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